The judges will reward the supplier which has provided a market-leading retail or online sportsbook platform to their operator clients. The winning provider will have shown extraordinary commercial success along with offering the most up-to-date technology to their customers. The winning company will also show leading products that last the test of time in terms of quality and usability.

Key criteria include:

• Scalability and integration
• Jurisdictional compliance
• Commercial success
• Stability and flexibility
• Understanding of customer needs

This award will be given to the company which has excelled as a marketing partner to egaming operators during the past 12 months. Judges will be looking for tangible evidence of the service delivered, innovative strategies and proven ROI.

Key criteria include:

• Business growth
• Delivery of brief
• Flexibility
• Understanding of customer needs
• Reaction to market challenges

This award will be given to the supplier that has offered the most successful casino content over the past year. Judges will award the prize for the quality and performance of the casino software and related technology, customer service and the company’s commercial success, with special consideration given to innovation.

Key criteria include:

• Product development
• User interface and experience
• Innovation
• Understanding of customer needs

This award will be given to the supplier that has offered the most successful casino product over the past year. Judges will award the prize for the quality and performance of the casino platform and related technology, customer service and the company’s commercial success, with special consideration given to innovation.

Key criteria include:

• Scalability and integration
• Commercial success
• Stability and flexibility
• Understanding of customer needs

This award will be given to the supplier that has been the most successful freeplay gaming partner over the past year. Judges will award the prize for the quality and performance of the freeplay software and related technology, marketing, customer service and the company’s commercial success, with special consideration given to innovation.

Key criteria include:

• Commercial success
• Product development
• Product integration and delivery
• Product flexibility

This award will recognize the retail sports betting operator that has been able to differentiate itself from its key rivals through an excellent product offering, an effective marketing strategy and impressive reach. Judges are looking for an operator that has enjoyed consistent growth over the past year and demonstrated operational excellence in the US market.

Key criteria include:

• Scale and growth
• Innovation and differentiation
• Quality of marketing
• Quality of product

This award recognizes the online sports betting operator that has set the standards for others to follow over the past 12 months. Judges will look for a company that has brought innovation to the US sports betting sector as well as one that has provided a high-quality player experience and shown evidence of real growth via mobile and web. It is not a reward for the largest operator, but scale will be a major consideration.

Key criteria include:

• Scale and growth
• Innovation and differentiation
• Quality of marketing
• Quality of product

The award will go to a company of up to two years in existence in the US market, including brand new companies and operators already live outside of the US, which, despite being new to the North American market, is rapidly growing and establishing itself as a force to be reckoned with. Innovation will be a major factor in the judging process, however operational excellence and early signs of commercial success will also be taken into account.

Key criteria include:

• Greatest promise
• Innovation and differentiation
• Growth and commercial success
• Profitability

PLEASE NOTE: THIS CATEGORY IS ONLY OPEN TO ONLINE B2C COMPANIES THAT HAVE BEEN LIVE FOR TWO YEARS OR LESS IN THE US MARKET.

The award will go to the operator that can demonstrate it has run the most innovative and effective customer acquisition campaign during the past year. Judges will focus on commercial success, customer acquisition and first-time depositor numbers, cost of customer acquisition and long-term brand vision.

Key criteria include:

• Commercial success and growth in active and depositing customers
• Evidence of strategic and technological innovation
• Integration of campaign into overall branding
• Understanding of customer requirements

The winner of this award will be the online casino operator that has been able to dominate the sector through their market reach and quality of their product. Entrants will be judged on the originality of their product, the strength of the brand and product, and innovations helping set their offering apart from its competitors.

Key criteria include:

• Growth and commercial success
• Innovation and differentiation
• Quality of product
• Customer acquisition and retention strategies
• Quality of brand and marketing

The fantasy sports operator of the year award will be given to the operator that has operated the most successful offering over the past year. Judges will award the prize for originality, growth and marketing strategy, with special consideration given to innovation.

Key criteria include:

• Growth and commercial success
• Innovation and differentiation
• Quality of product
• Quality of brand and marketing

This rewards the company that has run innovative, intelligent and creative marketing campaigns over the past year. Judges will select a winner based on effective use of banner ads, affiliate programs, use of SEO and viral marketing, brand advertising and contextual advertising. The award is not for the most effective campaign in terms of ROI, but the financial performance of the campaign or its success in recruiting new players will be a major factor in judging a winner.

Key criteria include:

• Innovation and originality
• Creativity
• ROI or player acquisition numbers

This award recognizes the operator that has made the biggest impact within the mobile and tablet space during the previous 12 months. The award is open both to mobile-only operators and egaming operators with a mobile product set. The judges will be looking for evidence of revenue growth, acquisition through the mobile channel, innovation and strength of product. The winner will be the operator that can demonstrate a successful cross-platform offering with strong functionality and growth. It is not an award for the largest operator, but scale will be a consideration.

Key criteria include:

• Growth and commercial success of mobile products
• Player metrics
• Product quality and functionality
• Innovation and differentiation
• Cross-platform strategy

This award recognizes the operator that has set the standards for others to follow over the past year. The judges will be looking for a company that has acted as a driving force for innovation across all areas of the business. It is not a reward for the largest operator, but scale will be a consideration. Judges will be looking for a winner that has clearly differentiated itself from the chasing pack in its sector, through a mixture of growth, innovation and strong product performance in one or more of the key verticals.

Key criteria include:

• Operational excellence
• Quality and diversity of product
• Innovation and differentiation
• Growth and commercial success
• Influence on wider egaming market
• Strength of brand and marketing

This award will be given to the supplier that has offered the best payments service over the past year. Judges will award the prize for the quality and performance of the service and related technology, customer service and the company’s commercial success, with special consideration given to innovation.

Key criteria include:

• Product/service development
• Reaction to market challenges
• Innovation
• Reliability of service
• Understanding customer needs
• Business growth

The award will go to the social casino operator that can demonstrate the strongest social gaming offering in the US market through a combination of product, revenue and DAU/MAU growth and leadership within its sector. It’s not an award for the largest operator, but scale will be a consideration. The judges will also look to reward those operators who have shown the most innovation in through product, marketing, and/or technology.

Key criteria include:

• Commercial success and business growth
• MAU/DAU growth and player retention
• Differentiation and originality of product(s)
• Brand strength
• Cross-platform strategy

The award will be presented to the company that is able to demonstrate the most impressive and business changing innovation of the last 12 months across one or more of the main product verticals, sectors, marketing and/or technology. In particular, judges will look for an idea, product or technology that has delivered business growth, additional revenue and profitability for the operator in question over the course of the last 12 months.