EGR North America Awards 2019

The EGR North America Awards celebrate leading operators and service providers who have shown outstanding performance and innovation in the last 12 months.
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WELCOME TO THE EGR NORTH AMERICA AWARDS 2019

The EGR North America Awards celebrate excellence in the North American online gaming industry. These awards reward leading operators and service providers who have shown outstanding performance and innovation in the last 12 months.

2018 CATEGORIES & CRITERIA

SUPPLIER AND SERVICES CATEGORIES
Acquisition and retention partner

This award will be given to the company which has excelled as a marketing partner to egaming operators during the past 12 months. Judges will be looking for tangible evidence of the service delivered, innovative strategies and proven ROI.

Key criteria include:
  • Business growth
  • Delivery of brief
  • Flexibility
  • Understanding of customer needs
  • Reaction to market challenges
Casino content supplier - New for 2018

This award will be given to the supplier that has offered the most successful casino content over the past year. Judges will award the prize for the quality and performance of the casino software and related technology, customer service and the company’s commercial success, with special consideration given to innovation.

Key criteria include:
  • Product development
  • User interface and experience
  • Innovation
  • Understanding of customer needs
Casino platform supplier

This award will be given to the supplier that has offered the most successful casino product over the past year. Judges will award the prize for the quality and performance of the casino platform and related technology, customer service and the company’s commercial success, with special consideration given to innovation.

Key criteria include:
  • Scalability and integration
  • Commercial success
  • Stability and flexibility
  • Understanding of customer needs
Data analytics partner - New for 2018

Key criteria include:

  • Delivery of strong business results for partner
  • Innovation in technology and services
  • Alignment to needs of customer
  • Speed and quality of overall service
  • Reliability and security of service
Freeplay gaming supplier

This award will be given to the supplier that has been the most successful freeplay gaming partner over the past year. Judges will award the prize for the quality and performance of the freeplay software and related technology, marketing, customer service and the company’s commercial success, with special consideration given to innovation.

Key criteria include:
  • Commercial success
  • Product development
  • Product integration and delivery
  • Product flexibility
Payments company

This award will be given to the supplier that has offered the best payments service over the past year. Judges will award the prize for the quality and performance of the service and related technology, customer service and the company’s commercial success, with special consideration given to innovation.

Key criteria include:
  • Product/service development
  • Reaction to market challenges
  • Innovation
  • Reliability of service
  • Understanding customer needs
  • Business growth
OPERATOR CATEGORIES
Acquisition strategy

The award will go to the operator that can demonstrate it has run the most innovative and effective customer acquisition campaign during the past year. Judges will focus on commercial success, customer acquisition and first time depositor numbers, cost of customer acquisition and long-term brand vision.

Key criteria include:
  • Commercial success and growth in active and depositing customers
  • Evidence of strategic and technological innovation
  • Integration of campaign into overall branding
  • Understanding of customer requirements
Best mobile product

This award recognises the operator that has made the biggest impact within the mobile and tablet space during the previous 12 months. The award is open both to mobile-only operators and egaming operators with a mobile product set. The judges will be looking for evidence of revenue growth, acquisition through the mobile channel, innovation and strength of product. The winner will be the operator that can demonstrate a successful cross-platform offering with strong functionality and growth. It is not an award for the largest operator, but scale will be a consideration.

Key criteria include:
  • Revenue growth
  • Mobile player numbers and growth
  • Product functionality
  • Innovation
  • Cross-platform strategy
Casino operator

The winner of this award will be the online casino operator that has been able to dominate the sector through their global reach and quality of their product. Entrants will be judged on the originality of their product, the strength of the brand and product, and innovations helping set their offering apart from its competitors.

Key criteria include:
  • Scale
  • Growth
  • Brand and product
  • Innovation
eSports operator - New for 2018

This award is for operators offering a B2C real-money betting product in the burgeoning eSports sector. The award will go to the operator that can demonstrate how it has found success in the field of eSports betting during the 12-month period, with judges taking into consideration product differentiation, presentation and ability to attract a new demographic into the egaming sector.

Key criteria include:
  • Growth and commercial success
  • Innovation and differentiation
  • Quality of product
  • Quality of brand and marketing
Fantasy sports operator

The fantasy sports operator of the year award will be given to the operator that has operated the most successful offering over the past year. Judges will award the prize for originality, growth and marketing strategy, with special consideration given to innovation.

Key criteria include:
  • Revenue growth
  • Player numbers and growth
  • Product functionality
  • Innovation
  • Cross-platform strategy
Marketing campaign

This rewards the company that has run innovative, intelligent and creative marketing campaigns over the past year. Judges will select a winner based on effective use of banner ads, affiliate programmes, use of SEO and viral marketing, brand advertising and contextual advertising. The award is not for the most effective campaign in terms of ROI, but the financial performance of the campaign or its success in recruiting new players will be a major factor in judging a winner.

Key criteria include:
  • Innovation and originality
  • Use of different channels
  • Creativity
  • ROI or player acquisition numbers
Mobile Sportsbook Operator - New for 2018

The operator that has been able to differentiate itself from its key rivals through an excellent mobile sportsbook product offering, an effective marketing strategy and impressive customer reach will be awarded this prize. Judges are looking for an operator that has enjoyed consistent growth over the past year and demonstrated operational excellence within the mobile sportsbook market.

Key criteria include:
  • Scale and growth
  • Innovation and differentiation
  • Quality of on and offline marketing
  • Quality of product
Online horse race wagering operator

The online horse race wagering operator of the year award will be given to the company that can demonstrate a highly successful 12 months. Judges will award the prize for financial success, customer growth, marketing strategy, and quality of product, with special consideration given to innovation.

Key criteria include:
  • Revenue growth
  • Player numbers and growth
  • Product functionality
  • Innovation
  • Cross-platform strategy
Operator of the Year

This award recognises the operator that has set the standards for others to follow over the past year. The judges will be looking for a company that has acted as a driving force for innovation across all areas of the business. It is not a reward for the largest operator, but scale will be a consideration. Judges will be looking for a winner that has clearly differentiated itself from the chasing pack in its sector, through a mixture of growth, innovation and strong product performance in one or more of the key verticals.

Key criteria include:
  • Scale
  • Diversity of product
  • Growth
  • Leadership
  • Innovation
Social Operator

The award will go to the operator that can demonstrate the strongest social gaming offering in the US market through a combination of product, revenue and DAU/MAU growth and leadership within its sector. It’s not an award for the largest operator, but scale will be a consideration. The judges will also look to reward those operators who have shown the most innovation in through product, marketing, and/or technology.

Key criteria include:
  • Commercial success and business growth
  • MAU/DAU growth and player retention
  • Differentiation and originality of product(s)
  • Brand strength
  • Cross-platform strategy
Social slots operator

The award will go to the operator that has achieved cut-through in the competitive social slots market place through innovation in product, marketing, and/or technology. Special consideration will be given to game design and user experience, but scale and commercial success will be a key factor in judging the winner.

Key criteria include:
  • Innovative use of gaming mechanics
  • Quality and differentiation of product(s)
  • Ability to demonstrate player acquisition and retention and a high conversion rate
  • Innovative use of marketing channels to drive growth
OTHER CATEGORIES
Affiliate of the year - New for 2018

The judges will reward the affiliate that has stood out from the pack in a competitive US-facing egaming sector through innovation, traffic generation and growth, genuine ROI for operators and the ability to build strong partner relationships. This is not an award for the biggest affiliate site in the US, but scale will be a factor in determining the winner. Entrants will need to provide evidence of growth, innovation, quality and scale of traffic and differentiation.

Key criteria include:
  • Differentiation and quality of offering
  • Quality and scale of traffic
  • Growth
  • Innovation
  • Strong partner relationships
Best new game

Best new game is intended to recognise the game studio that has produced the stand-alone game that made the biggest impact during the past 12 months. The award is open to any operator, independent studio, major supplier or in-house team. This is not an award for the game that generated the largest amount of revenue, but revenue generation will be a key factor. Special consideration will be given to innovation, marketing value, product quality and games that provided cut-through in a crowded market.

Best product innovation

The award will be presented to the company that is able to demonstrate the most impressive and business changing innovation of the last 12 months across one or more of the main product verticals, sectors, marketing and/or technology. In particular judges will look for an idea, product or technology that has delivered business growth, additional revenue and profitability for the operator in question over the course of the last 12 months.

JUDGING

HOW THE JUDGES ARE CHOSEN

EGR’s team of independent, external judges is updated each year and is selected to bring a diverse range of in-depth egaming expertise to the judging process. All judges are required to sign a disclaimer form to keep all submitted information and the winners confidential, and are obliged to declare that they have no conflicts of interest prior to judging.
The full list of judges will be published after the judging process has been completed so that there is no attempt to influence the judges as this would result in immediate disqualification from the awards.

HOW CATEGORIES ARE ALLOCATED TO THE JUDGES

Groups of judges are allocated categories, which are aligned to their specific market knowledge and avoid conflict of interest. Each group of judges have no access to the submissions or results of categories they are not involved in judging.

THE SHORTLISTING PROCESS

Awards will only be awarded in categories where two or more submissions have been received. A panel of independent, external judges decides on the shortlist prior to the submissions being sent to the final judges.

THE JUDGING PROCESS

  • The judges read and analyse the submissions. Each judge allocates a score to each individual criteria per category, as well as a brief summary of their thoughts
  • Once the above is complete, judges submit their scores
  • Once the scores are submitted the winners are then automatically calculated by our online judging platform
  • If there is no clear winner a conference call will be held by the allocated judges for that category. A Highly Commended may also be rewarded in this instance.

EGR does not contribute or have a vote within this process. The winners will be announced at the awards ceremony.

SUBMISSION FEEDBACK

EGR do not share individual judges’ scores and comments, however explanations for the winner of each category will be provided online after the event.

2018 SHORTLIST

CategoryOrganisation
Acquisition strategy Tangelo Games
  FoxwoodsONLINE
  888 Holdings
  Rush Street Interactive (PlaySugarHouse.com)
  Murka
  Betfair
  Golden Nugget
   
Social Operator Kamagames
  FoxwoodsONLINE
  FlowPlay
  Tangelo Games
  Murka
   
Acquisition and retention partner Paysafe's Income Access
  SportCaller
  Intelitics
  Chalkline Sports
  Vegas Kings
   
Freeplay gaming supplier SportCaller
  Chalkline Sports
  Ruby Seven Studios
  BetConstruct
  GAN
   
Marketing campaign FoxwoodsONLINE
  888 Holdings
  Rush Street Interactive (PlaySugarHouse.com)
   
Best new game Ruby Seven Studios (Multi-Strike Poker)
  DECK of DICE Gaming (SHAKE IT UP! Poker Dice)
  FSB (Fast Pick)
  Lucky Nudge
  Ezugi (Live Dealer Casino Hold’em)
  BetConstruct (VivaroGO)
  SportCaller (Super 8)
  Murka (Slots on Tour)
  SG Digital (Zeus God of Thunder)
  SportAD (FastFantasy)
   
Best mobile product KamaGames
  DECK of DICE Gaming
  Rush Street Interactive (PlaySugarHouse.com)
  Murka
  Resorts Digital Gaming
  Golden Nugget
  William Hill
   
Casino operator Resorts Digital Gaming
  888 Holdings
  Rush Street Interactive (PlaySugarHouse.com)
  Golden Nugget
   
Payments company Kount
  Paysafe
  Scientific Games
   
Best product innovation Pala Interactive
  Betfair/TVG
  FSB
  Inbet Games
  Rush Street Interactive (PlaySugarHouse.com)
  Ezugi/Golden Nugget
  EvenBet
  IWG
  SportAD
  Scientific Games
   
Casino content supplier - New for 2018 IGT
  NetEnt
  Leap Gaming
  BetConstruct
  SG Digital
   
Affiliate of the year - New for 2018 LotteryUSA.com
  Catena Media
  Intelitics
   
Operator of the Year Rush Street Interactive (PlaySugarHouse.com)
  Resorts Digital Gaming
  Golden Nugget
   
Social slots operator Tangelo Games
  High 5 Games
  Murka
   
Casino platform supplier GAN
  Inbet Games
  SG Digital
   

2018 WINNERS

CategoryCompanyHighly Commended
Payments company Paysafe Scientific Games
Acquisition strategy Golden Nugget  
Marketing campaign Rush Street Interactive (PlaySugarHouse.com)  
Social slots operator Murka  
Acquisition and retention partner Paysafe’s Income Access  
Casino content supplier NetEnt IGT 
Freeplay gaming supplier Chalkline Sports  
Best new game SportAD (FastFantasy)  
Best product innovation Ezugi/Golden Nugget  
Affiliate of the year Catena Media  
Social operator Murka  
Best mobile product William Hill US  
Casino operator Golden Nugget  
Casino platform supplier SG Digital GAN
Operator of the year Golden Nugget  
     

EVENT INFO

The EGR North America Awards took place on Tuesday 26 June 2018 at Le Meridien Philadelphia.

Timings

6:30pm - 7:30pm Welcome drinks reception
7:30pm - 9:00pm Three course dinner
9:00pm - 10:00pm Awards Ceremony
10:00pm - 11:00pm Post Awards Networking

Venue Information

Le Meridien Philadelphia
1421 Arch St
Philadelphia
PA 19102
USA
Tel: +1 215-422-8200

Dress code

Black tie preferred.

Map and directions to venue

2018HOST

Jeff Hammond

With nearly 15 years of experience as an MC and licensed auctioneer, Jeff Hammond brings the perfect combination of confidence, charm and expertise to usher your guests through the event day program — from pre-event committee meetings to cocktail hour to closing remarks. With his personable and confident stage presence and years of emcee and auctioneer experience, Jeff knows how to read a room, engaging the audience and keeping people smiling.

No stranger to the game of poker, Jeff enjoys the game himself and has emceed celebrity poker tournaments. He has also served as auctioneer for Harry Connick Jr., Jon Bon Jovi, Carole King and Steven Spielberg, and has shared the stage with such comedy legends as Jim Gaffigan, Dennis Miller, Paul Reiser, Adam Sandler, Brett Butler and Drew Carey.

TICKETS

HOW TO ATTEND THE AWARDS

A table costs $4,840 for EGR members and $6,290 for EGR non members which includes attendance for 10, a drinks reception, a three course dinner with wine, the awards ceremony and post awards networking.

Please note: Individual tickets will not be sold until the week before the event and will be subject to availability.

For table booking queries please contact:

Clark Beecroft
c.beecroft@egrmagazine.com

+44 (0)20 7832 6596

CONTACT US

Entries and general queries

Roxanne Swan
Event Manager
r.swan@pageantmedia.com
+44 (0)20 7832 6577

Sponsorship

Sam Compagnoni
Group Commercial Manager
s.compagnoni@egrmagazine.com
+44 (0)20 7832 6501

Awards tables

Clark Beecroft

c.beecroft@egrmagazine.com
+44 (0)20 7832 6596

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